Understanding what lies
ahead, so we know
how to approach
02 Market fit
We start off by knowing the main idea behind the product. This follows into a more in-depth look into competitors and comparators. Finding where you fit in the market.
03 Your users
Moving on to your users and their problems. We map personas and note down pain points, their needs and their goals. This helps us segway into your products needs and goals, achieving a light into what success would look like.
04 Pathway to success
The last step is creating a high-level user journey going from the discovery of product to achieving the end goal. This helps narratives and visually presents the overall plan and efforts in the design journey. A bonus part is you get all of the results and learnings in a neat, friendly PDF, to show to potential investors or other specialists who need to be involved.